Herbert Leupin’s Most Impressive Advertising Posters from the 1940s
Herbert Leupin taught posters how to smile. A leading force in Swiss design, he revolutionized advertising with his innovative and humorous take on the “Sachplakat,” or “Object Poster.”
After honing his craft in Basel and Paris, Leupin established his own studio in 1938 and began a prolific career that would redefine commercial art. He breathed life into everyday objects, using visual puns and charming animal characters to create an immediate, joyful connection with the viewer. With over 500 works to his name and an astounding 89 national poster awards, Leupin’s influence was undeniable, cementing his place in exhibitions from Kassel’s documenta III to Tokyo’s Ginza Graphic Gallery.
h/t: vintag.es
