Stunning Photos of Unusual Lipstick Testing in the 1950s
Yale Joel/LIFE
Back in the 1950s, cosmetics testing was far more, shall we say, eccentric than today’s methods. One delightfully odd example was lipstick evaluation: to ensure the product’s durability, vibrant color, and safety, a dedicated team of female testers was tasked with smooching willing gentlemen.
Yale Joel/LIFE
But here’s the kicker—the primary requirement for these male volunteers was complete baldness. Why baldness, you ask? Well, the larger, smoother surface area provided by shiny, hairless heads ensured lipstick marks would stand out prominently. This allowed scientists to precisely measure color longevity and check for skin reactions. Sure, it was unconventional (to put it mildly), but that’s how folks back then made sure cosmetics were tested on real human beings—with style.
Yale Joel/LIFE
Renowned photographer Yale Joel captured this quirky experiment for LIFE magazine, leaving us with delightfully peculiar snapshots from an era when lipstick trials were a head-turning affair—quite literally!
Yale Joel/LIFE
Yale Joel/LIFE
