What the 2025 Art Basel & UBS Report Means for Dealers — Artlogic Breaks It Down
As part of our In Conversation webinar series — a cornerstone of Artlogic’s mission to support the art community with meaningful insights — we spoke with Dr. Clare McAndrew (Art Economics), Daniel Cassady (ArtNews), and Wendy Olsoff (PPOW Gallery) to unpack the 2025 Art Basel & UBS Art Market Report.
Watch the full webinar on demand.
This annual report is a critical pulse check for our industry, and in this session, we focused on what the findings mean for galleries and dealers navigating an increasingly complex and fast-moving market. We’ve unpacked some of the key findings below:
1. Digital channels aren’t optional — they’re essential.
In 2024, online channels accounted for 33% of all dealer sales — rising to 37% when including art fair Online Viewing Rooms. What’s most striking is that the majority of these online sales happened through dealers’ own platforms: websites, email campaigns, and social media. This reinforces what we see daily at Artlogic — galleries that invest in their digital infrastructure are better equipped to adapt, connect, and grow.
2. The high end slowed, but smaller galleries saw gains.
Dealer sales overall fell 6%, but this was largely driven by the highest segment of the market — dealers with over $10 million in turnover. In contrast, the smallest galleries (under $250,000) saw the highest growth. While some of this reflects ongoing recovery, it’s also a sign that more accessible price points and meaningful collector relationships are playing a stronger role in driving activity. For galleries of any size, this makes a strong case for using a smart CRM to track, understand, and nurture those client relationships — a vital asset in building long-term resilience.
3. Costs are up — and smart choices matter.
Dealers across the board cited rising costs as a key challenge, particularly around shipping, travel, and art fairs. As profitability becomes more important than sheer sales volume, making informed choices about where to invest time and money is crucial. Streamlining operations with a gallery management tool like Artlogic can help support more efficient workflows, reduce unnecessary admin, and keep your focus where it matters most — on the art and the people who love it.
As we head further into 2025, the message is clear: Adaptability, focus, and the right tools will be key to navigating whatever comes next.
Want the full conversation and deeper insights?
Watch the full webinar on demand and hear directly from the experts shaping the conversation around the 2025 art market.
For more information, visit info.artlogic.net.
